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The marketing and sales funnel is a framework that has been around for a very long time. Almost every organization in the world uses it in one way or another.
In digital marketing, the marketing and sales funnel, or simply “the funnel” looks like this image.
Marketing and Sales Funnel
It is a way of looking at certain metrics, its associated activities, and how they all fit in together. The funnel tells you how each stage flows into the next. This allows you to measure your digital marketing performance.
Marketing and sales funnel — a holistic approach
Let’s step back a little bit and take a look at the bigger picture.
Effective digital marketing affects the bottomline. This means everything you do digitally affects your sales, expenses, and profits.
If your digital marketing activities cannot be directly linked to those metrics, then you are not doing it properly.
With today’s technology, every little action your market does online is trackable. A like, comment, visit, click, download — all these are measurable online.
And if it is trackable and measurable, that means it can be linked to your overall organizational goals.
