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A marketing offer is any content of significant value that people are willing to exchange their contact information for.
Other marketers call this a lead magnet or trip wires.
The most common marketing offer is the newsletter subscription. Another one is PDF downloads like industry reports, white papers, and e-books.
A marketing offer that is gaining popularity right now is webinars.
Whatever the offer is, the point here is that it has to be of significant value; otherwise, they won’t give out their contact information.
Two Essential Elements of a Successful Marketing Offer
1) Provide Value
A marketing offer that provides value is one of the things a lot of marketers fail to provide.
Most (foolishly) think that newsletter subscriptions are enough to generate leads for their organizations. That somehow, a magical form asking people to “subscribe” would be enough for them to give up their email addresses without anything in return.
Seriously, think about it. If you visit a website for the first time, would you be willing to give up your email address?
I don’t think so.
