Use the 5 Stages of Awareness to Develop Your Content Strategy

Ariel Lim
7 min readJan 2, 2020

Never guess what to write about again

Photo by Felipe Furtado on Unsplash

Content should be at the heart of every digital marketing campaign. That is, if you want to achieve results.

If it isn’t on Google, it doesn’t exist.

—Jimmy Wales, Wikipedia Cofounder

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Ariel Lim

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW