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How to Succeed in Digital Marketing: A Foolproof Guide
Digital marketing is one of the most competitive and fastest-changing industry out there. If you don’t keep up with the changes, you could end up getting left behind. That’s why it’s important for people in the industry, including me, to continuously learn new things and keep up-to-date on whatever is happening.
For anyone who has some basic understanding of digital marketing, you would have noticed that it is a very broad field. There are different areas that you need to address:
- SEO or search engine optimization
- Email marketing
- Advertising
- Social media
- Content creation
- Influencer marketing
- Affiliate marketing
That’s just some that come to mind right now. Then, if you dive deeper into each of those areas, you’ll find a whole other world. For example, in social media alone you’d have different platforms like Facebook, Instagram, and Pinterest. For advertising, you have the traditional PPC from Google or Bing Ads, but you also have social advertising — which is advertising on social media sites. But I digress.