Make Blogging Great Again: Back to Basics
When people hear blogging these days, there’s generally a pre-conceived notion with it — marketing. Now, this can either be good or bad depending on how you look at it. Then depending on your exposure to marketing, blogging can also be associated with content creators, SEO, influencers, and the like.
But blogging didn’t start that way.
It was way simpler.
Back then, blogging was used to publish your own work and share your thoughts on it. It’s like your diary/journal, but online.
While today’s blogging has some similarities with its first use, people and businesses now focus too much on making “longer” and “better” content for the purpose of search engine optimization and get it to help them grow their business.
But it takes out the fun of blogging. It now becomes cumbersome. There are now so many “rules” when it comes to publishing blog posts:
- Do proper keyword research
- Make sure you format it properly so it’s easier to read
- Add nice-looking graphics
- Promote on multiple social media channels
- Reach out to other websites and get backlinks
