Looking Back at 2020: A Retrospective

How I Fared Against My Goals

Ariel Lim
5 min readNov 21, 2020
Photo by Nathan Dumlao on Unsplash

12 months ago, things were a lot different.

Around this time last year, I was planning my trip to Paris with my wife. Now, we’re both in our rooms in front of our computers working.

Pandemic aside, I can say I had a good 2020 vs what I set out to do. I also accomplished most of what I set out to do.

Quick Recap: Plans vs Actuals

Last year, I wrote about four separate projects:

  1. Website redesign to make my site load faster and have a better user experience
  2. Focus on specific content topics
  3. Write more content
  4. Launch new services

Among these, I’d say I did well in #1–3 while so-so in #4.

For the website, I’d give myself a 90% score. I actually just redesigned it again and got better speeds.

In terms of UX, I wouldn’t know until after a few weeks. That’ll be based on my bounce rate and pages per session metrics in Google Analytics.

For the content, I’d give myself a 100%. I implemented two writing sprints which allowed me to publish more than 60 articles this year alone. That’s more than what most people churn out…

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Ariel Lim

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW