How to Repurpose Content

Get the most out of your content

Photo by Afif Kusuma on Unsplash

Content repurposing is a marketing tactic separates newbies from the experts. It’s at the heart of the content pillar approach.

Did you ever find yourself staring at a blank screen waiting for inspiration to strike?

Every content creator—bloggers, marketers, authors—faced this problem at some point. Creating content is a must in today’s hyper-competitive markets. But, creating any content isn’t enough.

For organizations who (rightly) believed that content is the only thing that can separate them from their competitors, they put tremendous pressure on their marketers to create new content.

But without a holistic digital marketing strategy or a framework to follow, creating content can be difficult once you exhausted the basics.

This is where content repurposing comes in.

Two Ways to Repurpose Content

If you aren’t familiar with the concept, you can review what content repurposing here. Also, the best and most effective way to repurpose content is by using a content pillar approach.

Why? You’ll find out below.

With that out of the way, let’s start with an example.