Member-only story
Digital Marketing
Email Marketing Isn’t Limited to Newsletters
There is more to email marketing than newsletters.
If this is the first time you’re hearing this, then great. You can easily make changes to your email marketing strategy.
There are 12 different types of emails you can send as a marketer.
A newsletter is only one of them.
If your entire email marketing strategy is only about using newsletters, you’re only harnessing less than 10% of email marketing true potential.
This is how successful organizations differentiate the marketing emails they send. And how they achieve the most often claimed statistic on email marketing: $44 return for every $1 investment.
Because they are doing it right.
What Does This Mean for You?
Email marketing is not limited to newsletters.
If you believe that product/service discounts in your email marketing are the only content you can send, then you have to start looking outside your own organization and industry.
Subscribe to newsletters of other organizations.
