Default Channel Groupings in Google Analytics (+Sample Use Cases)

What Do They Mean and How to Use Them

Photo by William Iven on Unsplash
Default Channel Groupings Technical Definition from Google Analytics
Sample Google Analytics Account Without the Default Channel Groupings

Most Common Default Channel Groupings in Google Analytics Explained

1. Organic Traffic

Organic Traffic Growth Over Time

2. Direct Traffic

3. Social Traffic

4. Referral Traffic

5. Email Traffic

6. Paid Traffic

7. Display Traffic

8. Others Traffic

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Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW

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