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Default Channel Groupings in Google Analytics (+Sample Use Cases)
Default channel groupings in Google Analytics are what you call the different traffic sources in your Google Analytics account. They’re made up of the following:
- Organic Traffic
- Direct Traffic
- Social Traffic
- Referral Traffic
- Email Traffic
- Paid Traffic
- Display Traffic, and the
- Others Traffic.
Some of these are self-explanatory like email and social, but there are nuances as to how Google Analytics categorizes them.
If you want to be technical, Google defines these as…
You can find more about them from Google’s Help Center.
Depending on your website’s traffic, these default channel groupings might not appear in your reports. For example, here’s a screenshot for one Google Analytics account.
