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Content Marketing vs SEO in 2020: How Content and SEO Work Together

Ariel Lim
5 min readJan 9, 2020

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And Why Thinking About Them Separately Is Wrong

People working together on a single laptop
Photo by John Schnobrich on Unsplash

One of the common misconceptions about SEO I often hear from business owners is they think they can rank on search engines without creating content.

It’s already 2020 — and let me say put an end to that myth right now.

SEO is one of the fastest-changing aspects in digital marketing. Therefore, you have to keep up with the changes if you want your website to rank on page 1 of search engines like Google.

Still don’t believe me? Ask yourself this question, “Without content, what would you rank for in the first place?”

SEO Myths You Should Stop Believing in 2020

In the early days, when search engines first started, your website can rank on them easily because of two simple facts:

  1. The way search engines rank websites were straightforward, and
  2. There was little to no competition.

So, by simply adding the “right keyword” to your website, you will get to the first page rather quickly.

But things have changed. A lot. If you want to get more traffic and rank higher on search engines, you’ve got to think of SEO and content together. Here…

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Ariel Lim
Ariel Lim

Written by Ariel Lim

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW

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