Content Marketing vs SEO in 2020: How Content and SEO Work Together

And Why Thinking About Them Separately Is Wrong

People working together on a single laptop
People working together on a single laptop
Photo by John Schnobrich on Unsplash

SEO Myths You Should Stop Believing in 2020

In the early days, when search engines first started, your website can rank on them easily because of two simple facts:

  1. There was little to no competition.

Myth #1: You Can Rank By Adding Keywords to Your Title Tags and Meta Description

Fact: Search Engine Algorithms Have Changed (And Is Changing)

These algorithms (the way search engines rank content) have become sophisticated. According to Neil Patel, Google alone considers over 200 factors when it comes to ranking your website.

Myth #2: I Just Create a Website and It Will Rank on Page One

Fact: You Have to Do More Than Create a Website

Did you know that there are over 1.5 billion websites today?

The number of new websites in the last 8 years have skyrocketed
The number of new websites in the last 8 years have skyrocketed

Myth #3: I Don’t Need Content

Fact: Content is Necessary to Rank on Search Engines

I’ve been doing digital marketing for almost a decade now. I learned from the beginning that content is what will help me rank on search engines. That’s why I always emphasize content creation and distribution to all my clients (and the companies I’ve worked for).

Over to You

From my experience, it’s not necessary to distinguish between content marketing and SEO. To me, it’s the same thing. Yes, SEO is more technical. But without content, it will be meaningless. You can have a website that has a perfect on-page SEO, but it will still not show up on search results without content.

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW

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