4 Reasons Why SEO Is Not a One-Time Project

And What You Should Do Instead

Photo by Alvaro Reyes on Unsplash

The digital marketing landscape is very competitive. Skills are in very high demand. And that’s why there is also a lot of competition. And I’m not just talking about SEOs and marketers, I’m talking about the billions of other websites out there.

But one thing I noticed is a lot of business owners still believe that search engine optimization is something you can do once and be done with.

Here are a few reasons why SEO is not a one-time project:

Reason #1: Adding Keywords to Your Pages Stopped Working 10 Years Ago

Keywords are important. But, adding them to your title and meta description isn’t going to help you rank for them. There are a ton of considerations you need to make if you want to rank on page one of Google.

Let’s break this down.

If you add your main keyword to your title tag, meta description, and all over your page, would that make it any better?

Most likely not.

Why? Because you’re forgetting there are over 200+ ranking factors used by Google. And all of these are centered towards giving users the best experience on the web possible.