35+ Email List Segmentation (Plus Sample Use Cases)

Email Marketing Isn’t Dead. You Just Don’t Know How To Do it Right

“Email marketing doesn’t work.”

“People don’t read their emails anymore.”

Have you ever heard these before? If you’re a digital marketer in the Philippines, you would have most likely said these statements yourself.

Email marketing is dead.

Or not.

Email marketing will not be successful without effective list segmentation. Research over the years across industries all over the world have already proven that.

According to one study, it can increase sales leads and revenues by as much as 24%! And yes, it will increase your open rates and click-through rates as well. But you know those are just the basic email marketing metrics, right? It’s the ones that affect your bottomline are more important.

The only way email marketing will be effective without segmentation is when you are in a very niche topic with a very niche audience — which is basically its own form of segmentation ;-)