35+ Email List Segmentation (Plus Sample Use Cases)

Email Marketing Isn’t Dead. You Just Don’t Know How To Do it Right

list segmentation results resized 600
list segmentation results resized 600

Preparatory Points

4 Categories of Segmentation

Geographic Segmentation

1. Address

2. Language

3. Climate

4. Area

Demographics Segmentation

1. Birthdays

2. Age

3. Other Dates

4. Gender

5. Education

6. Social Status

7. Family

8. Life Stage

9. Occupation/Job Title

10. Role

11. Industry

12. Size

Psychographics Segmentation

1. Persona

2. Lifestyle

3. Concerns

4. Personality

5. Values

6. Attitudes

Behavioral Segmentation

1. Products/Services Availed

2. Intent

3. Buyer Stage

4. Occasion

5. Engagement

6. Buying Frequency

7. Content Topic

8. Interest Level

9. Content Format

10. Content Engagement

11. Buying Behavior

12. Call-to-action clicks or Clicks with tags

13. Satisfaction Rating

Conclusion

Marketer, freelancer, husband | The Startup, Better Marketing, The Ascent, PGSG | Find out how I grew my organic traffic by 110% in 5 mo: https://bit.ly/3fpilkW

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store