15 Keyword Strategies to Grow Your Traffic

For when high-volume keywords, low competition isn’t enough

Photo by Jeff Sheldon on Unsplash

Growing your website traffic is the first step in any digital marketing strategy. Without people visiting your site, you can’t sell anything. But remember, there are different channels and strategies you can use to increase your website traffic.

If you want to increase your chances of success, the best place to start is always keyword research. But if you Google this topic, 99% of the recommendations is to find high search volume and low difficulty keywords. But that may not always be the best approach for your business, industry, and situation right now.

In this post, I’ll cover briefly why keyword research is important and 15 different keyword research strategies you can use. This list is not meant to be exhaustive. Rather, use it as a starting point to prioritize which approach makes more sense for your business right now.

Why Is Keyword Research Important?

Keyword research isn’t necessarily just for SEO and growing your organic traffic. As a refresher, the three most basic metrics of keyword research are the following:

1. Keyword — this is the query or search phrase itself.
2. Search volume—often…