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Most organizations think that email marketing is all about sending the newsletter. In fact, there are 12 different types of marketing email you should be sending.
By the way, what you call a newsletter is actually one of the most ineffective marketing tactics marketers use today.
In this post, I’ll be sharing 12 different types of marketing email you should be sending from your email marketing software.
Preparatory Points
Before anything else, let’s step back and look at the bigger picture. There are two broad categories of emails that you can send: one-to-many and one-to-one.
One-to-many emails, sometimes called informational emails or campaign-specific emails, are types of email you send out to a lot of people. It’s what you’re probably most familiar with. Newsletters fall under this category of emails.
One-to-one emails are also called transactional emails. They are only sent after a certain action and/or behavior. A password reset request or an order confirmation from an e-commerce store are examples of transactional emails.
Now that that’s out of the way, let’s look at the different types of marketing email you should be sending.
